"This study aims to determine the influence of Islamic financial literacy, social environment, and religiosity on Generation Z’s interest in saving at Islamic banks in Jambi City. The method used in this study is a quantitative method. Data analysis was conducted using Partial Least Squares (PLS) with the assistance of SmartPLS 4. The sample consisted of 100 Generation Z participants in Jambi City, with data collected via a questionnaire.

The results show that Islamic financial literacy has a positive and significant effect on the interest in saving at Islamic banks, as evidenced by a t-statistic value of 2.609, which is greater than the t-table value of 1.98, and a p-value of 0.009. Social environment has a positive and significant effect on the interest in saving at Islamic banks, as evidenced by a t-statistic value of 2.147, which is greater than the t-table value of 1.98, with a p-value of 0.032. Religiosity has a positive and significant effect on the interest in saving at Islamic banks, as evidenced by a t-statistic value of 3.625, which is greater than the t-table value of 1.98, with a p-value of 0.000. Sharia financial literacy, social environment, and religiosity simultaneously have a positive and significant effect on the interest in saving at sharia banks, with an adjusted R-squared value of 0.603 or 60.3%. This study can improve financial literacy regarding Islamic finance in Islamic banking, the social environment, and religiosity, while the remaining 39.7% is influenced by other variables not included in"